Created an innovative campaign for Nike aimed at inspiring a diverse range of individuals to embark on their running journeys. This initiative includes a user-friendly journaling app called Day One, which is seamlessly integrated with Strava, enabling users to effortlessly record their personal reasons and motivations for running. Key features of this campaign involve being prominently showcased on Nike's campaign website, as well as the opportunity to share personal stories that reflect motivations for running, which may include goals related to fitness, charity endeavours, or mental health improvement. 🏃‍♂️ 🏃‍♀️ 👟