TRIUMPH
Triumph celebrates the individuality and uniqueness of its riders. What better way to showcase this than through a series of distinct individuals who have found their perfect match: a Bonneville motorcycle that suits their personal style and sense of adventure.
This idea inspires riders to find ‘The One’ for them and begin writing their own modern classic love story.
ACTIVATIONS
ACTIVATIONS
Triumph Route Planner
Riders can track their personal favourite routes or browse other rider’s adventures around the world and be inspired for their next ride.
Incorporated into the Triumph website.
Triumph Wingmen
A PR stunt re-labelling Triumph Garage workers as ‘Wingmen’.
Extending the passion put into the creation of the bike to the workers in the dealerships.
The love they have for the bikes and the brand, they will be your ‘Wingman’ in your pursuit to find ‘The One’.
Triumph of chocolates
Chocolate collab where the flavours mirror the bikes and their qualities.The chocolates reflect Triumph’s sleek, polished and modern design.
- Scrambler 1200 - Chopped nutty brittle
- Bonneville Speedmaster - Smooth rich carmel
- Speed Twin 1200 - Classic milk chocolate ganache
- Bonneville T100 - White chocolate mousse with sharp raspberry layer