As the world’s leading living wall specialist building some of the greatest living walls in the world. The name and identity cemented their leadership position, raised the brand’s profile in global climate change culture and embedded their vision for building a world full of beautiful thriving cities.

Viritopia is a word derived from the Latin word for green ‘Viridis’, like many of the Latin names of the plants in the living walls, and Sir Thomas Moore’s invented word ‘Utopia’; a place of paradise on earth. The new brand world uses photography of global cities & human silhouettes being impacted by biodiversity. The logo icon forms the shape of a tweeting bird and the letter V - punctuating the brand's inspiring yet natural identity.